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Case Code: MKTG383
Case Length: 17 Pages 
Period: 2010-2018   
Pub Date: 2018
Teaching Note: Available
Price:Rs.500
Organization : Lenskart Solutions Private Limited
Industry : E-commerce
Countries : India, Global
Themes: E-Business/Marketing Management
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Lenskart.com: Setting Its Sight on the Indian Eyewear Market

 
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THE RISE OF LENSKART

Peyush Bansal (Bansal) had received his Engineering degree from McGill University in Canada in 2006. Later, he joined Microsoft Corporation (Microsoft) in the US in January 2007 as a Program Manager. He left Microsoft in December 2007 and started his first India-based company called Valyoo Technologies Private Limited (Valyoo), along with Amit Chaudhary and Sumeet Kapahi in 2008.

In Valyoo, he launched his first business portal called ‘SearchMyCampus.com’. This portal was similar to a classifieds site, where Indian students could search for jobs, housing, books, coaching classes, etc..

 
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